Analysis of two Florence and the Machine music videos

Most of Florence's music videos follow the same sort of patterns. They are all quirky and of a different nature to a convential music video.


The first video I am going to analyse is Florence and the Machine - 'Dog Days Are Over'. http://video.google.co.uk/videosearch?q=florence+and+the+machine&hl=en&emb=0&aq=f#q=florence+and+the+machine&hl=en&emb=0&aq=f&qvid=florence+and+the+machine&vid=4353557976784344908



The start of this video is abit disorientated, and you are not quite sure of where you are. The use of bright coloured streamers and clothing etc, is a technique which we are going to use in our video as we think it goes well with the quirkeness of the group.

This video has given us an insight into the stlye which Florence likes to use and how she likes to represent herself, so we will try to stay along the same lines as these videos.


The second video I am going to analyse is Florence and the Machine - 'Drumming Song'.
http://www.youtube.com/watch?v=boo2Zm69fhY

This video has a slightly more modern feel to it, but with gothic like clothing. It would seem that the vidoe is set in a church, also at the start of the video Florence is dressed in head to toe clothing whilst praying whcih would also fit in with the church theme.

I have not really got any inspiration from this video as the concept is different to what i want to achieve with my video, but i did find it usefull in seeing the style in which Florence and the Machine like to work with, and how they like to be portrayed.